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ALYCE SHU is a creative director, creative strategist, development producer, and writer.

She’s a hybrid storyteller, making digital content, immersive experiences, advertising, and entertainment.



She believes co-creation and diversity can change the world. 


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TikTok x Brands


Alyce builds worlds for the biggest brands in the world on the most downloaded app in the US.




Netflix “Red Notice”

GRPHG

Universal Pictures “Sing 2”

Obligatory Brand Dump Here: Apple, Disney, Microsoft XBOX, HBO Max, Cartoon Network, P&G, Sony PlayStation, and many more.





TikTok for Business

She evolves the internal TikTok for Business brand through creative direction, content development, and IRL experiences.





Video, Edutainment, Events, Thought Leadership, B2B Targets





Experiential.
She brings experiences to life by coming up with interactive ideas and a killer pitch.









Advertising.
She works with legendary directors and production companies, always pushing an idea from mere concept to real commercial.










Digital.
She’s produced viral vids, directed your faves, and developed new formats with the creators of Youtube’s greatest hits.