Client:
Cineplex
Role:
Creative Development, Project Management
The Project:
Cineplex has collaborated with TikTok to leverage a new way to engage entertainment lovers. Brands are now able to integrate with curated TikTok content in a customized two-minute segment shown in theaters during the Cineplex pre-show. Playing across all Cineplex screens in both regular format and VIP Cinemas, the TikTok ‘For You’ Page (FYP) integration will be in the app’s vertical format, displayed in two-minute segments, and feature a number of videos from Canadian and international TikTok creators. Big screen FYP content feed provides advertisers a unique opportunity to connect directly with audiences across all demos.
Press:
Stockhouse
Box Office
Media in Canada
