Nike “Play New”
Pitched/sold/produced a connected universe of episodic journeys that follow creators and Nike athletes who commit themselves to try something new — and change themselves in the process. Unfolding on TikTok in 5 global markets.
Check out @zulfiyeah’s 30-day journey here.
@nike
Pitched/sold year-long creative strategy for @nike’s TikTok channel. Cast/creative directed their flagship series “Break It Down”, featured featuring creators teaching their signature moves, to encourage youth to have fun and get moving.
