The Client: Universal Pictures
Role: Pitched/Sold Campaign
The Project: After a year of relationship development with Universal and Illumination, we finally launched our first big campaign, a massive TikTok-wide singing contest for one week in late November to promote the highly-anticipated sequel. The competition offered one talented TikTok creator the opportunity of a lifetime—a free trip to Hollywood to attend the Sing 2 premiere live at the Greek Theatre and a record contract with Republic Records.
Check out a recap vid here and more info here.